Content Classification and Intent Tagging with Web Scraper and Google Sheets - Automated Workflow
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LAST UPDATED
February 2, 2026INTEGRATIONS USED
DESCRIPTION
Overview
This workflow automates the process of scraping website content, classifying it by category, and tagging intent using the Web Scraper integration. It organizes the enriched data directly into Google Sheets, enabling streamlined content analysis and strategic decision-making.
How It Works
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The Web Scraper node extracts raw content from specified websites.
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The Content Classifier node categorizes the scraped content into predefined topics.
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The Intent Tagger node assigns intent labels based on content context.
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The Google Sheets node organizes and stores the categorized and tagged data for easy access and analysis.
Use Cases
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Digital marketing teams analyzing competitor website content for targeted campaigns.
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Content strategists organizing large volumes of web data by topic and user intent.
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Market researchers compiling and classifying online information for trend analysis.
Setup Requirements
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OAuth authentication for Web Scraper to access target websites.
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Google Sheets API credentials for data storage.
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URLs of the websites to scrape.
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Make a copy of this Google Sheets template: https://docs.google.com/spreadsheets/d/1QoxJXvpr75MZlM2ePkiX4ZhopomGcds2tMOgl_-Twg0/edit?gid=0#gid=0
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Destination Google Sheets URL for output data.
HOW DO YOU SET THIS UP?
1.
Connect Web Scraper
Authenticate your Web Scraper account in the Web Scraper node.
2.
Configure Content Classifier
Set up classification categories in the Content Classifier node.
3.
Set Intent Tagger Parameters
Define intent tags and rules in the Intent Tagger node.
4.
Add Google Sheets URL
Enter the destination spreadsheet URL in the Google Sheets node.
Hand-picked by the Gumloop team
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